Tampa Bay Branch - Greenwashing: The New Frontier of Consumer Protection Lunch & Learn

  • 05 May 2011
  • 11:30 AM
  • Chart House (Landry’s Seafood House) on the Courtney Campbell Causeway 7616 W Courtney Campbell Causeway Tampa 33607
  • 50


Registration is closed


Greenwashing: The New Frontier of Consumer Protection

 Speaker: Nicole Kibert

Green is omnipresent – in the news, radio, newspapers, journals, magazines, movies and more.  The pervasiveness of the green message is generally construed as positive and related to the emphasis on climate change as a serious issue.  Heightened public awareness with any luck foreshadows a paradigm shift towards conservation with earth friendly behaviors being adopted in our personal and professional lives. 

Businesses have responded strongly and accordingly the use of “green” marketing claims has expanded rapidly in recent years.  However, it is crucial that businesses examine their “green” attributes and determine which attributes can be substantiated and which are not business as usual. 

Often, the environmental attributes or impact of a product or service cannot be easily identified or substantiated.  The absence of a specific chemical may make a product less harmful, but it doesn’t necessarily make it green either.  This program will help identify issues related to green marketing including the FTC’s new Green Guides as well as related enforcement and litigation activity.

Nicole C. Kibert is an attorney in the Tampa office of Carlton Fields, P.A., where she is a member of the Real Estate & Finance Practice Group.  Ms. Kibert is a certified mediator and a U. S. Green Building Council LEED® Accredited Professional.  She represents developers in the creation of planned communities, condominiums and subdivisions with a special emphasis on projects involving sustainable development, green building, renewable energy generation, downtown and brownfields redevelopment, and historic preservation. For more info about Ms. Kibert, please visit: http://www.carltonfields.com/nkibert/

Registration starts 11:30 am

Program Begins 12:00

The Chart House (formerly Landry’s Seafood House)

on the Courtney Campbell Causeway
7616 W Courtney Campbell Causeway Tampa 33607

$25 Chapter members
$30 Non Members

Registration cost includes
Program & lunch

USGBC Florida Gulf Coast Chapter, c/o Florida Atlantic University, College of Engineering and Computer Science,
777 Glades Road, Room EE 329, Boca Raton, FL 33431-0991, info@usgbc-fgc.org / 561-373-7367
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